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1. Industrial Marketing Strategy / Frederick E. Webster.

by Webster, Frederick E.,Jr.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Wiley, 1991Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

2. True Story : how to combine action to transform you business

by Montague,Ty.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Harvard Business Review Press 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

3. Channel Champions : how leading companies build new strategies to serve customers

by Wheeler, Steven.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Jersey Jossey Bass; John Wiley & Sons 1999Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

4. The 22 Immutable Laws of Marketing

by Ries, Al.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Profile books 1993Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

5. A framework for marketing management / Philip Kotler, Northweatern University ; Kevin Lane Keller, Dartmouth College.

by Kotler, Philip [author.] | Keller, Kevin Lane 1956-.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Pearson, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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